Pune’s first and only multi-concept store based on the principles of sustainability, Paashh offers conscious fashion clothing, handcrafted home-ware and an organic café – all under one roof.

Our diverse range of eco-friendly products enables a zero-waste lifestyle. We aim to empower artisans, create awareness about sustainability and promote a chemical-free natural lifestyle that is healthy and holistic.

As a brand, Paashh advocates slow fashion and we truly believe in “Buy less choose well and make it last”. Quality is the most important aspect for us – whether it is in fabrics, embroidery, garments, raw materials, ingredients or any food item – special care is taken to source & produce things naturally without disturbing the workings of Mother Nature.

“The greatest threat to our planet is the belief that someone else will save it.”

• Robert Swan

  The everyday choices we make all have an impact on our planet.

At Paashh, we firmly believe that nature and human beings must not just co-exist together but also thrive with each other. To bring about this green revolution, we are making small changes in how we dress, eat and live and hence at Paashh, we consciously use processes like re-use, recycle and upcycle along with natural sources.

With the growing awareness about sustainability, we believe that small conscious changes are better than none at all.

Be imperfectly environment-friendly

Be imperfectly vegan

Be imperfectly plastic-free

Be imperfectly zero-waste

Be imperfectly organic

Be imperfectly sustainable