As glamorous as it maybe the reality of today is that the fashion industry is the second largest polluter in the world.Beyond fast fashion and affordable clothing, the true cost that we are paying is in the form of environmental damage - pollution, underpaid labour, textile waste & more.
Sustainable fashion represents an approach to the sourcing ,design and manufacture of clothing which maximises benefits to people and communities while minimising the impact on the environment.It’s a “do no harm” approach to creating clothing wherein the artisans/weavers are well paid,biodegradable materials are used and waste disposal is properly planned and managed.Natural dyes are used instead of chemicals and water consumption through the process is greatly monitored. In terms of design,the pieces created are classics and do not follow ever-changing trends.
Through our creations at Paashh, we endeavor to create a change in the fashion industry which can positively impact the environment.Reducing water pollution,chemical usage,machine made products and the need for fast fashion is our main aim.Paashh products take pride in being handcrafted,natural and eco-friendly.Join us in bringing about a revolution the industry needs - sustainable fashion!
