paashh - Sustainable Fashion

Sustainable Fashion - The Art of Compassionate Clothing

Just a few years ago, Sustainable development was an abstract idea with thought leaders theorising how sustainability could be introduced in every aspect of human life. Fashion is a quintessential sphere of human life that consumes a considerable amount of natural and human resources for its sustenance. However, when you add sustainability to this equation, the game is flipped. Sustainable fashion is simply the production of garments, accessories and other fashion items in such a manner that no part of the process proves detrimental to the planet.

Today, we invite you to take a look at why choosing sustainable clothing is an act of compassion.

1. Sustainable fashion is cruelty-free.

No animals are harmed during the process! Sustainable clothing actively discourages disturbing the balance of the environment - flora and fauna included! Cruelty-free fashion means neither are animals harmed in the making process or testing nor are any animal parts used for the development of the product in any way. We at Paashh believe in using sustainable raw materials that are fashioned from waste and plants such as Bamboo, Orange, Rose, Eucalyptus, Hemp and Kapas Khadi. If you visit us at the right time, you’ll even encounter a beautiful cat that visits us from time to time. Paashh loves animals and they love us right back!

2. The people, the process and the pay.

Sustainable fashion goes beyond the process of production and addresses the system of the fashion industry. Sustainable fashion is aligned with the goals of the slow fashion movement, a movement designed to make social justice an integral part of the fashion world. It supports local artisans, local vendors, indulges in fair trade practices and follows earth-friendly practices to produce sustainable clothing. Sustainable clothing is fashioned from earth-friendly, organic fabrics and all-natural elements. Paashh encourages sustainable practices that put people first. Every person involved in our operations is compensated fairly for their contribution and we strive to support every local business and artisan we come in contact with!

3. It is rooted in veganism.

The roots of Veganism are deeply embedded in universal compassion and the praxis of this philosophy has translated itself into the realms of fashion, giving rise to a whole new aspect of sustainable fashion. PETA, the world’s largest body for the protection of animal rights, is a staunch advocate of this movement.

4. Sustainable fashion eliminates mass production.

Mass production or Fast fashion is a pandemic that the modern world has been battling for decades. Cheap fashion isn’t free! It comes at the price of the planet, the labourers involved and the animals that are exploited in order to cut corners. Next time you buy an inexpensive piece of clothing, lend a thought to the truth that someone else has paid the price of it. We have eliminated mass production from our brand completely by designing every ensemble and every accessory to be one of a kind. Our unique pieces are handmade and hand-embroidered by utilising traditional techniques such as Gota Patti lace detailing, Zari embroidery and hand-sewing motifs.

Choosing sustainable fashion is an exemplary act of radical compassion. It is actively demanding a fairer and better world through making mindful choices.

Sustainability is an art and like everything else, must be done well.

At Paashh, we believe sustainable practices must be adopted in every walk of life in order to revolutionise our idea of responsible living. We encourage conscious indulgence that nurtures every element by following a unique approach to clothing with every Paashh piece being unique and one-of-a-kind thereby completely eliminating mass production of garments. Every ensemble, every top, every accessory is made from 100% all natural, organic materials with a distinct thought-process behind every garment which lends each one of them their unique story. Every minute detail and every inch of our clothes is imbued with sustainability. Bonding with nature is at the heart of Paashh and we come closer to nature with every creation. We invite you to become a part of this movement towards a greener, brighter and balanced future. Visit us today and find out more.